Leveraging the Partner Program to Grow Strategic Partnerships - AVANADE

Leveraging the Partner Program to Grow Strategic Partnerships

The benefits of One Identity’s strengthened partner program offerings can be seen through the expansion of strategic partnerships over the last year, such as the growth of its relationship with Avanade, the leading Microsoft solutions provider. Over the past 21 years, Avanade has had a strong relationship with Quest, One Identity’s parent company. Avanade recently agreed to a multi-year go-to-market agreement with One Identity given the synergies the two entities see among their customers.

“To Avanade, One Identity is more than a partner program; they’re a resource and friend that’s helped us develop a future-first identity management model to help secure our customers and their business,” said Brandon Nolan, Global Digital Identity Lead at Avanade.

“At Avanade, protecting the trust of every individual and organization through the power of people and Microsoft is at the heart of everything we do. To deliver on our commitment, it requires market-leading capabilities, deep industry expertise and an end-to-end approach to design and deliver robust security solutions. We look forward to our growing relationship with One Identity to create a secure digital environment for our clients globally,” said Rajiv Sagar, Avanade’s Global Cybersecurity Lead.

A Microsoft expert, Avanade leverages One Identity’s strength in Active Directory and Azure Active Directory-centric identity and digital security to help new and existing customers. The expanded partnership will provide joint engagement and mutual support of sales activities, product training for Avanade's sales, pre-sales and technical teams and technical services to support its growth of new and existing clients.  


Recognition of Partner Success: One Identity acknowledged the top-performing partners through the annual Partner awards, notably Avanade was recognised as NAM Partner of the Year 2021


Combating Identity Sprawl in the Channel  

One Identity also announced new program enhancements to further accelerate channel growth. The One Identity Partner Circle Program is a flexible, multi-tiered program that delivers tools and resources for system integrators, value-added resellers, global alliances and technology alliances, to sell and deploy One Identity’s Unified Identity Security Platform. With a focus on improved partner assets and the overall partner journey via partner business model development, the program has evolved to enable One Identity partners to embrace the wider One Identity portfolio. Program enhancements include:

  • Better orchestration of the partner journey: Based on advisory board feedback and partner survey results, One Identity has introduced new offerings to increase the effectiveness of resources and training based on how partners speak with customers. By leveraging new channels for partner communication – such as News on Demand or One Identity Partner PULSE – One Identity has given partners the relevant news, new product updates and learning opportunities to help them strengthen their pre- and post-sales capabilities.
  • Improved awareness of a cloud-adoption model: With customers’ increasing demand for cloud-based solutions, One Identity introduced new capabilities to align to the needs of service providers – especially the 255 new managed security service providers that joined the program. Through improved training and instruction to provide self-sufficiency on set-up and deployment, partners were able to widen their portfolio to meet customers' new cloud needs.
  • Expanding Identity and Access Management (IAM) Offerings: The program broadened its IAM capabilities to help partners provide a unified approach to identity security. Following One Identity’s acquisition of OneLogin in October 2021, it offered new accreditations and technical training for OneLogin products, which attracted 155 partners looking to expand their IAM sales capabilities. 

The momentum and growth of One Identity’s Partner Circle Program comes on the heels of One Identity’s fifth consecutive year of being recognized with a 5-star rating in CRN’s Partner Program Guide, and Andrew Clarke’s recognition as a 2022 CRN Channel Chief. To learn more about the One Identity Partner Circle program, please visit: https://www.oneidentity.com/partners/.

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