Digital marketing encompasses all marketing efforts that utilize electronic devices and the internet. It involves various channels such as search engines, social media, email, websites, and mobile apps to connect with current and prospective customers. Digital marketing strategies promote products or services, build brand awareness, drive website traffic, and ultimately increase sales or conversions. like content marketing, social media marketing, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and more.
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