One Identity UNITE 2026 | Vienna will be here before you know it! There are plenty of professional reasons to attend UNITE:
- Advancing your organization’s identity security strategy
- Strengthening your cybersecurity
- Providing feedback that directly influences One Identity product development
- Networking with industry peers and product experts
But let’s be honest – no one’s staying inside the hotel the entire week, especially when Vienna is just outside. And with the venue, Hilton Vienna Park, just a 12-minute walk to St. Stephen’s Cathedral and the Naschmarkt, you’ll be in a perfect position to explore all that the city has to offer. Here's a list of the top 10 things to do while you're in town.
Come early and stay late with our reduced room rate
What better time to experience Vienna than when you’re already there for UNITE – and with a discounted rate? For One Identity UNITE 2026 | Vienna, room rates are 235.00€ per night (based on single or double occupancy) and include breakfast and VAT. This group rate is available for a limited time and on a first-come, first-served basis – so if you want to arrive early or stay late, make sure to book your extended hotel stay early!
Art and museums
Vienna is a cultural capital – and its museums are world-renowned. Just a short walk or metro ride from the hotel, you’ll find:
- The Kunsthistorisches Museum: With works by Caravaggio, Vermeer and Bruegel, it’s a must for classical art lovers.
- The Belvedere Museum: Home to Gustav Klimt’s The Kiss, this baroque palace-turned-gallery is filled with stunning architecture and Austrian artwork.
- Albertina: One of the world’s largest print rooms, also housing modern art exhibitions from Monet to Picasso.
- Sigmund Freud Museum: Known worldwide as the birthplace of psychoanalysis, see the home where Sigmund Freud lived and worked for 47 years before he had to flee from the *** in 1938.
- Mumok (Museum of Modern Art): This modern museum is nestled in the MuseumsQuartier, one of the largest cultural quarters in the world – surrounded by cafes, shops and contemporary exhibits.
You could spend days in Vienna’s museums and still not see it all, but these are all great places to start your Vienna cultural journey.
Palaces
One thing about Vienna is that the architecture is simply jaw dropping. When in Vienna, you can’t skip the palaces.
- Schönbrunn Palace: Tour the former summer residence of the Habsburgs, one of the most powerful families in the history of Europe and Western civilization. Walk through the gorgeous imperial rooms, stroll through the gardens or even check out the oldest (and maybe prettiest) zoo in the world.
- Hofburg Palace: Right in the heart of Vienna, this palace complex is more than just the president’s residence. You can walk through the Roman ruins and stunning Prunksaal library, learn about the life of Empress Elisabeth at the Sisi Museum, and watch the famous dressage Lipizzaner horses at the Spanish Riding School.
Make sure to book tickets early for guided tours as they often sell out!
Historic sites and churches
Vienna wears its history proudly, and you’ll find centuries of art, architecture and culture around every corner. A few highlights you might want to consider including in your itinerary:
- St. Stephen’s Cathedral: A symbol of Vienna, this gothic cathedral towers over the city. Climb to the top for great views, or explore its catacombs beneath the cathedral floor.
- Karlskirche (St. Charles's Church): This baroque church, built to commemorate the city's recovery from a devastating plague, has an elevator to the dome for a close-up look at the frescoes.
- Jesuit Church: Tucked away near the university, this lesser-known gem has a richly decorated interior and illusionistic ceiling frescoes.
- Austrian National Library: Step into the imperial past in the Prunksaal (State Hall), a breathtaking space filled with marble columns, ornate carvings and shelves of ancient books.
Cafes
The Dutch writer, Geert Mak said, “Without coffeehouse there is no Vienna. Without Vienna, there is no coffeehouses.” The tradition of lingering over a coffee and a slice of cake while reading or people-watching is a UNESCO-listed cultural experience. Here’s just a handful to add to your café list:
- Brasserie Palmenhaus Wien: This stunning greenhouse once belonged to the Austrian royal family (are you seeing a trend here?), and it might be one of the most gorgeous places to grab a cup of coffee in the world. They also serve a full breakfast and dinner menu – or you can pop in later in the day for a stronger drink!
- Café Central: One of the oldest coffee houses in Vienna where Sigmund Freud used to hang out.
- Vienna’s list of coffeeshops named after European philosophers and cultural icons is anything but short. From the Carl Ludwig Café to Café Schopenhauer and Café Mozart, each one is more charming and inviting than the last. Maybe you can try them all and let us know which namesake would be most pleased with his tribute.
Food
Viennese cuisine is comfort food at its finest. Don’t miss:
- Schnitzel at Figlmüller, famous for their massive portions that cover the entire plate. Don’t miss their signature potato salad either! It always has a line for a reason – it’s worth the wait.
- Sachertorte at Café Sacher or Demel, both historic rivals in the Viennese pastry scene.
- Kaiserschmarrn at Heindls or Demel. This classic Austrian delicacy is basically a shredded sweet pancake served warm with fruit compote.
- Naschmarkt: Cover all your bases here where dozens of stalls and restaurants line the street and serve all the Viennese classics.
Nightlife
Whether you’re into classy cocktails or late-night live music, Vienna delivers. Here’s a few spots for the night owls:
- Das Loft: A rooftop bar with unbeatable views and creative drinks.
- krypt.: Just a short walk from the hotel, this un underground bar is serving up great cocktails with an even better moody, relaxed atmosphere.
- Hannelore: A popular option for locals and tourists, described as Vienna's coziest bar, vibrant living room and first cocktail club in the city.
Classical music & culture
Vienna is the classical music capital of the world musical, and its musical heritage is unmatched. The city was home to legends like Mozart, Beethoven, Schubert, Strauss and many more. Here are some top things to do in Vienna if you want to explore its musical legacy:
- The Vienna State Opera: One of the most prestigious opera houses in the world. Even if you don’t attend a show, the guided tour through this world-famous opera house is worth your time.
- Mozarthaus: Visit the actual apartment where Mozart lived and composed.
- Strauss & Mozart Concerts: Enjoy a night of music in baroque halls like the Kursalon or Schönbrunn Palace, where costumed performers bring classical Viennese music back to life.
Play
Need to switch gears after a long day of sessions? If you’re traveling with colleagues or want to team up with new UNITE friends, these are some fun options:
- Escape rooms like Time-Busters and Crime Runners offer immersive puzzles.
- Virtual Reality Vienna provides futuristic fun in the city center.
- Time Travel Vienna is a historical experience that blends VR, special effects and storytelling for a 5D look at Austria’s past.
- Or take a spin on the Riesenrad, the 19th-century Ferris wheel in Prater Park.
Live like a local
Want to see Vienna beyond the tourist lens? Do what locals do on a weekend.
Start your day with a relaxed breakfast (Frühstück) at a neighborhood café – Café 7Stern or Café Jelinek are cozy, unfussy favorites. Then wander through a local market like Naschmarkt or the more laid-back Brunnenmarkt for snacks and people-watching. Or head to the Neubau district to poke around indie shops and galleries.
While you digest your food finds, take a walk or rent a bike in the Prater or along the Donaukanal. On warmer days, riverside bars fill up with people sipping spritzers in the sun. If it’s cooler, head to a Heuriger in Grinzing – Vienna’s wine taverns – for a glass of local wine and something hearty to eat. Vienna moves at its own pace. So slow down, soak it up and you’ll fit right in.
See you in Vienna, March 2-6, 2026
No matter how you spend your downtime, Vienna offers a perfect balance of culture, adventure and relaxation – making One Identity UNITE 2026 not just a professional opportunity, but a memorable trip.
We can’t wait to see you in Vienna this March!
