Providing the complex products and services customers want at the speed they expect has become increasingly difficult for any single company, especially for offerings based on advanced technologies such as Identity & Access Management (IAM). To address this, more enterprises are creating partner ecosystems, networks of relationships with partners whose strengths and expertise complement their own.
Partners team up to create a product or service or to market to a common set of customers. By working together, companies produce more value than they could on their own and share in the value they generate.
One Identity is in such a position!
Partner Ecosystem : A value-based economy
A partner ecosystem is a network of cross-industry partners working together to create solutions. It is an interconnected network of like-minded companies that create a dynamic and mutually beneficial environment. Each company within an ecosystem brings something unique to the table and they collaborate in a symbiotic relationship.
A partner ecosystem is the next iteration of a channel program, ensuring vendors are broadening their reach beyond traditional channel programs targeting resellers & referral partners to expand to include influencers, ISV's, marketplaces, MSP's and Service Delivery partners.
Designing a partner ecosystem involves creating a network of strategic relationships that benefit all participants, enhance value propositions, drive business growth, and a evolve a partner program that recognises the value contribution of each partner member.
Stronger Together!
Software-as-a-Service
A partner ecosystem in a SaaS (Software-as-a-Service) environment is a network of partnerships and collaborations that helps SaaS companies to expand their reach and capabilities. An ecosystem usually includes a range of different partners, such as technology vendors, service providers, resellers, and integrators who all work together to enhance the value proposition of the SaaS offering and drive customer success.
Partner ecosystems enable SaaS companies to leverage the expertise and resources of other businesses to provide more comprehensive and customized solutions to customers. When two companies work together in this way, they’re able to achieve more, with less. In short: 1 + 1 = 3.
It is essential in today’s hyper-competitive world to collaborate, as you don’t win if you go it alone.
As One Identity expands into cloud-based offerings for IAM (One Identity Cloud) - our partner ecosystem will increase in significance.