As the demand for Identity-centric solutions expands, One Identity is seeing increased demand for our solutions and with that a requirement to serve our local markets more effectively. In certain regions, we have formed strategic partnerships with value-added distributors, that not only support a wide base of active resellers but provide services to them which include market-making campaigns and support for deployment. In preparation, for customer success, they also facilitate learning experiences that enable selected partners to build knowledge and understanding about the available solutions.
Two countries where there is a rapid uptick in demand are Australia and India.
One Identity have now appointed two new official Distributors in these key growth markets which will expand our channel coverage and provide expert contacts closer to the customer.
This expansion of our partner eco-systems includes:
- Australia Distributor – Dicker Data https://www.dickerdata.com.au/
- India Distributor – RAH Info Tech https://www.rahinfotech.com/
The APJ region has witnessed substantial growth with our market leading solutions for Identity Governance & Administration (IGA), Privileged Access Management (PAM) Active Directory Account life-cycle management, and Log Management (syslog-ng), and the Distributor does play a key part in that business development. The Distributor builds a supporting team of sales development and pre-sales specialists that help the partners understand the customers need and align the right solution. This is a real advantage when the customer problem broadens into multiple areas and in these cases combinations of One Identity solutions can be deployed.
An example of this is the market awareness of zero-trust, which in the case of One Identity solutions can be deployed to reduce risk from cyberattacks, and limit damage from crippling and expensive breaches. One Identity offers a solution which consists of Safeguard and Active Roles to illustrate this approach.
Since identity-centric solutions are now a starting point for many security deployments, established resellers that embrace security; network and infrastructure and keen to embrace it to build out their offerings. The partner eco-system that is handled by these distributors has a pent-up demand to take this step.
We are looking forward to extending our presence throughout Australia and India working in collaboration with these new distributors.